elfassi group

ourstory

The company was founded in 2001 by Tzachi Elfassi, who brought with him extensive real estate experience and a specialization in marketing and sales, alongside hands-on expertise in business and finance. The company was born out of a love for real estate and a love for people — a theme that has become a cornerstone of its work throughout the years.
Within a short time, the company succeeded in creating significant value for its clients and became a market leader in real estate, deepening and sharpening its specialization in the field and leading marketing and branding processes for cities, neighborhoods, and residential projects. Alongside this activity, the company developed a distinct division for income-producing real estate serving companies, investors, and businesses. Today the company develops and builds marketing and sales operations, and enhances and manages real estate initiation and development ventures. The guiding principle in all our work is the creation of value for buyers, with particular attention to differentiation and to building a business advantage.
In addition, the company provides solutions that harmoniously integrate all the relevant components that contribute to successful real estate marketing — strategy, product planning, advertising, marketing, branding, and sales. This exclusive advantage drives efficient execution and a high level of professionalism. The result is a unique model that has produced consistent success over the years.

elfassigroup

We believe that real estate is far more than four walls, a construction standard, or a winning location. Above all, real estate is about the connection between people who create a shared journey — professional commitment, a pursuit of excellence, and creative thinking. And the truth is, we don’t just believe in this approach; we have been putting it into practice for more than 20 years. Thanks to this approach, we are able to deliver every solution the real estate sector needs under one roof — for developers, contractors, real estate professionals, financial institutions, apartment buyers, private investors, and commercial real estate. We invite you to join a path that will take you as far as you can go in the world of real estate.

Our Areas of Expertise

Strategic Planning

• Differentiation and branding of the project
• Branding support and establishment of the sales office
• Preparation of, or support in preparing, all marketing materials and sales aids

Project Planning, Definition, and Setup Support

• Ongoing work with architects, designers, and project consultants in order to maximize the project’s built areas and generate high profitability
• Definition of shared spaces (indoor and outdoor) and support in preparing specifications
• Allocation of apartments to the open market, target price / buyer’s price (“Mechir LaMishtaken”) / rental housing

Research and Analysis

• In-depth analysis of the transaction
• Market analysis, market surveys, audience profiling, and more
• Building price lists
• Support in submitting tender bids

Sales-Operation Setup and Sales Management

• Precise pricing of the project
• Training of sales teams, sales manager, salespeople, and telemarketing staff
• Working with CRM systems
• Managing and setting up sales operations with customer clubs
• Managing the sales operation within buyer’s-price / rental-housing / target-price projects
• Managing and monitoring the sales process

Telemarketing Service

• Setting up and operating a dedicated telemarketing operation for the project
• Making contact, clarifying needs, and initial screening of leads
• Scheduling meetings and passing qualified leads to the sales team
• Tracking and monitoring lead handling and activity results

Project Branding and Advertising-Agency Management

• Formulating the project’s branding and marketing strategy
• Formulating the brand language and marketing messages
• Operating and directing the advertising agency throughout the process
• Support, oversight, and monitoring of the marketing activity’s execution
• Guidance and support in preparing the marketing and sales materials

This unique working methodology of Elfassi Group, combined with the execution work of Elfassi Marketing, guarantees our clients peace of mind, professional management, and creative solutions throughout the entire life of the project. Over the years we have built a base of loyal clients who share our journey. You are invited to join the success.